Maruti Suzuki India Limited has entered into a strategic partnership with Kerala Grameena Bank to expand its retail vehicle financing network, aiming to make car ownership more accessible and affordable across Kerala. The collaboration was formalised through the signing of a Memorandum of Understanding (MoU) between the two organisations.
Under this partnership, Kerala Grameena Bank will offer comprehensive financing solutions for Maruti Suzuki’s new cars, pre-owned vehicles, and commercial vehicles. The initiative is expected to benefit a wider customer base by providing competitive, customer-friendly loan options supported by a seamless and digitally enabled process.
The MoU was signed in the presence of senior leadership from both organisations, including Mr. Partho Banerjee, Senior Executive Officer – Marketing & Sales, and Mr. Vishal Sharma, Vice President – Maruti Suzuki Finance & Driving School, representing Maruti Suzuki. Kerala Grameena Bank was represented by its Chairperson, Smt. Vimala Vijayabhaskar, along with other senior officials.
Commenting on the partnership, Mr. Partho Banerjee said the tie-up reflects Maruti Suzuki’s commitment to simplifying car ownership for Indian customers. He highlighted Kerala as a key market with strong brand affinity and noted that the collaboration would enhance the overall car-buying experience through customised and competitive financing solutions.
Smt. Vimala Vijayabhaskar, Chairperson of Kerala Grameena Bank, said the association would significantly strengthen the bank’s retail car financing footprint across the state. She added that by combining Maruti Suzuki’s extensive dealership network with the bank’s strong grassroots presence, the partnership would particularly benefit customers in rural and semi-urban areas, including first-time car buyers and small entrepreneurs.
Maruti Suzuki, India’s leading passenger vehicle manufacturer, operates over 4,500 sales outlets and 5,500 service centres nationwide, with a diverse portfolio of 18 vehicles. Kerala Grameena Bank, established in 2013, is a key regional rural bank with a strong focus on financial inclusion, digital banking, and sustainable development.
The collaboration is expected to boost personal mobility, support local economic activity, and further reinforce inclusive growth across Kerala.
