Toyota Commits $912 Million to Boost U.S. Hybrid Production as Demand Surges

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Representational image. Credit: Canva

Toyota Motor North America has announced a $912 million investment across five of its U.S. manufacturing plants to significantly expand hybrid vehicle production, aligning with rising consumer demand for electrified mobility in the American market.

The funding will support operations at Toyota’s plants in Buffalo (West Virginia), Georgetown (Kentucky), Blue Springs (Mississippi), Jackson (Tennessee), and Troy (Missouri)—all of which play key roles in the production of hybrid components and vehicles.

This investment forms part of Toyota’s broader plan to inject up to $10 billion into its U.S. operations over the next five years, a commitment the company announced on November 13. With the latest capital infusion, Toyota’s cumulative investment in the U.S. since its entry nearly seven decades ago is projected to reach $60 billion.

Toyota says the move reflects its “best-company-in-town” strategy, which focuses on local manufacturing, community development, and offering a diverse mix of powertrain options through its multi-pathway approach, including hybrid, plug-in hybrid, battery-electric, and hydrogen technologies.

The automaker currently employs around 50,000 people in the United States and has produced more than 35 million vehicles across its 11 manufacturing facilities to date.

The expanded hybrid production capacity is expected to strengthen Toyota’s position in the U.S. electrified vehicle market, where hybrids continue to see strong traction due to their efficiency, reduced emissions, and suitability for diverse driving conditions.

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