Audi has once again handed over company cars to the FC Bayern Munich squad, marking another milestone in their 23-year partnership built on innovation, performance, and shared ambition. The event, held at the Audi driving experience center in Neuburg an der Donau, saw Bayern players select from Audi’s latest all-electric and hybrid models, reflecting the brand’s expanding electric mobility portfolio.
Team captain Manuel Neuer and several teammates opted for the Audi Q8 SUV TFSI e quattro, while stars like Alphonso Davies, Jamal Musiala, and Michael Olise chose the RS e-tron GT performance, Audi’s flagship all-electric sports car. Rising talent Tom Bischof picked the Q4 Sportback e-tron, and Joshua Kimmich selected the spacious seven-seat Q7 S line TFSI e quattro, ideal for family use.
The FC Bayern players chose vehicles that perfectly showcase the diversity of our lineup — from the compact Q4 e-tron to the powerful Q8 and the sporty RS e-tron GT performance,” said Marco Schubert, Member of the Board of Management for Sales and Marketing, AUDI AG. “Everyone found a model that reflects their lifestyle and driving passion.
Jan-Christian Dreesen, CEO of FC Bayern, highlighted the enduring nature of the collaboration: This annual handover is more than a tradition — it’s a celebration of our long-standing partnership. After 23 successful years together, Audi and FC Bayern continue to push each other toward peak performance, on and off the field.
The event also treated the players to an exclusive look behind the scenes of the Audi F1 Project, where they explored the workshop for hybrid V6 engine assembly, the “Mission Control Room,” and the dynamic simulator. The visit offered an inside view into the advanced engineering driving Audi’s upcoming Formula 1 debut.
Adding to the excitement, 100 Audi employees who won an internal contest joined the celebration, meeting their football idols and personally handing over the keys to their new cars — a moment that blended team spirit with brand loyalty.
The day concluded with high-adrenaline test drives on the Audi RS e-tron GT performance, underscoring the emotional power and thrill of electric mobility.
It’s inspiring to see how enthusiastic the players are about our electric flagship,” added Schubert. “It proves that electric mobility is not only sustainable — it’s exciting.
As both brands continue to embody precision, passion, and performance, Audi and FC Bayern’s partnership stands as a model of excellence, electrified for the future.
