Ola Electric, India’s largest pure-play EV company, has announced its Ola Celebrates India campaign ahead of the festive season, introducing special offers under the Ola Muhurat Mahotsav. The initiative brings limited-period prices on its popular S1 scooters and Roadster X motorcycles, starting as low as ₹49,999, for nine days.
As part of the campaign, Ola’s S1 X (2kWh) and Roadster X (2.5kWh) will be available at ₹49,999, while the premium S1 Pro+ (5.2kWh) and Roadster X+ (9.1kWh) will be offered at ₹99,999. Both top-end models are powered by Ola’s newly developed 4680 Bharat Cell battery packs. The company said these offers would be limited to select units, with daily Muhurat time-slots announced on its social media handles.
“With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the spirit of this festive season,” an Ola Electric spokesperson said. “The Muhurat Mahotsav is not just about never-before prices—it’s about making world-class EVs accessible to every Indian household while celebrating our shared belief that India’s modernity must be rooted in its own identity.”
The campaign reflects Ola’s philosophy that true modernity lies not in imitation but in redefining progress “the Indian way.” It celebrates the people, values, and traditions that shape India while linking them with innovation and mobility.
Currently, Ola Electric’s premium S1 Gen 3 portfolio is priced between ₹1,20,999 and ₹1,69,999, while its mass-market Gen 3 S1 X range starts from ₹81,999. The Roadster motorcycle line-up is priced from ₹99,999 to ₹1,27,499.
At its annual Sankalp event earlier this year, Ola announced the launch of its 4680 Bharat Cell-powered S1 Pro+ (5.2kWh) and Roadster X+ (9.1kWh), priced at ₹1,69,999 and ₹1,89,999, respectively, with deliveries beginning this Navratri. The company also unveiled its entry into the sports scooter category with the S1 Pro Sport, starting at ₹1,49,999, with deliveries scheduled for January 2026.
