Tata Motors on Tuesday (August 5) expanded its SUV portfolio with the launch of the all-new Adventure X Persona for its flagship models, the Harrier and Safari. Priced from ₹18.99 lakh (ex-showroom, Delhi) for the Harrier Adventure X and ₹19.99 lakh for the Safari Adventure X+, deliveries have commenced across the country.
The Adventure X persona is designed to blend rugged performance with premium lifestyle features, aiming at customers who seek capability and comfort in equal measure. Built on the OMEGARC platform derived from Land Rover’s legendary D8 architecture and powered by a 2.0L Kryotec diesel engine, the SUVs come loaded with segment-first features.
Key highlights include:
- ADAS with Adaptive Cruise Control (AT)
- 360° HD Surround View
- Trail Hold EPB with Auto Hold
- Trail Response Modes – Normal, Rough, Wet
- 26.03 cm Ultra-View Twin Screen System
- Ergo Lux Driver Seat with Memory & Welcome function
- Multi Drive Modes (City, Sport, Eco)
While the Harrier Adventure X sports R17 Titan Forged Alloys and Onyx Trail interiors with black leatherette and tan accents, the Safari Adventure X carries R18 Apex Forged Alloys and Adventure Oak Interiors in tan-inspired leatherette.
At the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: “The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With Adventure X, we’ve modernised these icons for a new era, offering individuality, intelligent capability, and more value per car.
Alongside the Adventure X, Tata Motors has also refreshed the entire Harrier and Safari line-up, introducing new personas like Pure X and Fearless X, making the range smarter, streamlined, and more value-rich for SUV buyers.
