In a significant move toward greener and smarter logistics, Magenta Mobility, India’s leading integrated electric mobility solutions provider, has announced an exclusive partnership with MOVER, a fast-rising logistics-tech company catering to SMEs and direct-to-consumer brands.
As part of the collaboration, Magenta will deploy and manage a dedicated fleet of over 250 electric vehicles (EVs) for MOVER. The initial rollout will focus on major metropolitan areas including Delhi NCR, Hyderabad, Bengaluru, and Chennai, addressing the growing need for clean and efficient last-mile delivery solutions in congested urban environments.
The partnership leverages MOVER’s tech-enabled, asset-light model, allowing it to expand delivery operations while navigating regulatory constraints on commercial ICE and CNG vehicles in cities like Delhi. The EV deployment will also extend delivery hours, improve fulfillment rates, and reduce operating costs—all while aligning with national sustainability goals.
Maxson Lewis, Managing Director and CEO of Magenta Mobility, stated: This partnership is more than an EV fleet deployment—it’s a blueprint for the future of logistics. With MOVER, we’re proving that sustainability and scale can go hand in hand. As India’s delivery demands evolve, we’re here to ensure businesses grow responsibly, efficiently, and ahead of the curve.
Praveen Yadav, Founder and CEO of MOVER, echoed the sentiment: Joining hands with Magenta Mobility helps us strengthen our green delivery network while boosting performance and reach. This is a timely step toward smarter, cleaner logistics for a fast-evolving India.
This strategic alliance further solidifies Magenta Mobility’s leadership in enabling EV adoption at scale, while empowering MOVER to maintain seamless logistics services in dense urban zones where traditional delivery vehicles face operational limitations.
Looking ahead, both companies have ambitious expansion plans, aiming to extend their green fleet operations to all major Indian cities, followed by a push into Tier 2 cities within the next 24 months—bringing sustainable logistics to the doorstep of emerging markets across India.
