The global acoustic vehicle alert system (AVAS) market is set for a substantial surge, projected to leap from $653.02 million in 2022 to $1.95 billion by 2032, growing at a CAGR of 12.6%, according to a new report by Allied Market Research. The market is gaining traction due to the rising adoption of electric vehicles (EVs) and stringent government mandates to incorporate AVAS in EVs to ensure pedestrian safety.
AVAS systems are now essential components in electric and hybrid vehicles, producing artificial sounds to compensate for the low noise levels of EVs, especially at low speeds. These systems use actuators or loudspeakers aligned with vehicle dynamics to alert pedestrians—particularly the visually impaired—of an approaching EV.
India’s Push for E-Mobility Drives Market Potential
India is emerging as a promising market for AVAS, propelled by government initiatives such as the National Electric Mobility Mission Plan (NEMMP) and the FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) schemes. Under FAME Phase II, the government allocated $1.4 billion to support EV infrastructure and adoption, catalyzing the demand for essential safety technologies like AVAS.
Technology and Safety as Growth Accelerators
Technological advancements—such as customizable sound profiles, 360-degree surround sound, and integration with smart city infrastructure and Advanced Driver-Assistance Systems (ADAS)—are reshaping the AVAS landscape. The convergence of safety and innovation is opening new doors for OEMs and AVAS developers.
“AVAS is no longer just a regulatory requirement but a key differentiator for EV manufacturers,” the report highlights.
Segment Highlights:
- Propulsion Type: Battery Electric Vehicles (BEVs) dominate the AVAS market, accounting for the highest share in 2022. The segment is expected to maintain a CAGR of 13% through 2032 due to global decarbonization goals. Plug-in Hybrid Electric Vehicles (PHEVs) follow closely with a CAGR of 12.1%.
- Vehicle Type: Passenger vehicles held the largest market share in 2022 and will continue to lead, driven by growing consumer demand for feature-rich EVs. Commercial vehicles are also on the rise, especially due to logistics expansion and e-commerce growth.
- Regional Insights: Asia-Pacific remains the global AVAS leader in 2022, propelled by high EV sales in countries like China, Japan, and India. Latin America, however, is projected to grow at the fastest CAGR of 14.6%, as sustainability initiatives take root.
Key Players Shaping the AVAS Market
The report identifies major market players including Continental AG, HELLA GmbH & Co. KGaA, Harman International, STMicroelectronics, KENDRION N.V., SoundRacer AB, Mercedes-Benz AG, Honda Motor Company, Brigade Electronics Group PLC, and Maruti Suzuki India Ltd. These companies are investing in R&D and collaborations to offer cutting-edge AVAS technologies tailored for both global and regional markets.
Sustainability Goals Amplify AVAS Demand
As governments worldwide aim to reduce noise pollution, CO₂ emissions, and promote safer urban mobility, the AVAS market is poised to become an indispensable pillar of the EV revolution. Incentives such as tax credits for EV buyers are indirectly boosting the AVAS sector, given that these systems are legally mandated in many regions.
