In a major milestone for its European expansion, BRP Inc. has opened its first European flagship store in the heart of Paris, partnering with seasoned dealer Canadian Motors. Located at 8 Boulevard du Montparnasse, the 144-square-meter store offers an immersive brand experience and proudly displays BRP’s latest innovations in electric mobility and powersports design.
At the core of the new store is BRP’s Can-Am brand, featuring the full lineup of on-road vehicles, including the newly launched Can-Am Pulse and Can-Am Origin electric motorcycles and the rugged new Can-Am Canyon—a three-wheel adventure-ready vehicle that pushes the boundaries of mobility.
“This flagship store marks a significant step in BRP’s journey to strengthen our presence in Europe,” said Steve Pelletier, Vice President and General Manager International at BRP. “With its prime Paris location and sharp focus on our next-generation electric motorcycles, we’re redefining the customer experience and affirming our long-term investment in the region.”
Spotlight on Innovation: Can-Am Pulse and Can-Am Origin
The electric motorcycles on display—the Can-Am Pulse and Can-Am Origin—are offered in 11kW and 35kW variants, with the 11kW version accessible to French drivers with a standard car license and a short training course. Both models feature the proprietary Rotax E-Power electric powertrain, an advanced liquid-cooled system for optimized performance and battery life, and fast-charging capability—charging from 20% to 80% in just 50 minutes on Level 2 chargers.
- Can-Am Pulse: Designed for urban commuters, the Pulse is a sleek, agile naked bike with a 10.25-inch touchscreen with Apple CarPlay, Active Regenerative Braking, and seamless integration with the BRP GO! App.
- Can-Am Origin: Inspired by Can-Am’s motocross legacy, the Origin is a true dual-sport machine with off-road mode, dual-sport tires, and long-travel KYB suspension, ideal for both city streets and rugged trails.
Both motorcycles are customizable with 28 accessories, including side bags and top cases, marrying utility with premium styling.
Expanding the Three-Wheel Family: Can-Am Canyon Joins Spyder and Ryker
Joining the lineup is the Can-Am Canyon, BRP’s most capable and versatile three-wheeler to date—built for riders craving adventure and multi-day excursions with confidence and comfort.
The Can-Am Spyder continues to serve long-distance touring enthusiasts with sporty elegance, high performance, and ample cargo space, while the Can-Am Ryker appeals to new and casual riders with affordability, ease of use, and fun-first design.
A Strategic Step in European Growth
Operated by Canadian Motors—already experienced in electric mobility with three existing motorcycle dealerships in France—the new store is backed by BRP’s expansive 450+ dealer network across EMEA. BRP will also support the Paris location through targeted marketing campaigns aimed at increasing foot traffic and consumer engagement.
As BRP continues to innovate across electric and three-wheel platforms, this Paris flagship stands as a beacon of its premium brand vision, sustainable future goals, and commitment to experiential retail in Europe’s most iconic capital.
