As the automotive world shifts gears toward electrification and flexible ownership models, Free2move, the global leader in Mobility as a Service (MaaS), is making waves at AutoTech 2025 by showcasing its disruptive model that’s redefining how people access and experience electric vehicles (EVs).
With a focus on younger drivers aged 18-34, Free2move is tapping into a generation that’s increasingly shunning traditional car ownership in favor of flexible, commitment-free access. According to Benjamin Maillard, Managing Director of Free2move North America, this generation “prefers subscriptions and short-term rentals over long-term ownership, especially when testing out EVs in real-life scenarios.”
EVs on Demand: Try Before You Buy
In an era where range anxiety, charging access, and EV lifestyle compatibility remain concerns, Free2move offers a unique selling point: extended EV test drives, ranging from a few minutes to several months. This allows potential EV buyers to experience the day-to-day realities of electric mobility without the pressure of immediate purchase.
“To truly sell an EV to the next large group, it takes more than a weekend test drive. Free2move allows customers to manage the EV lifestyle before making a long-term commitment,” said Maillard.
For Dealerships: A New Revenue Engine
Beyond individual users, Free2move is enabling car dealerships to transform into full-fledged mobility hubs, generating revenue from vehicle sharing, rentals, and subscriptions. These services not only attract a broader customer base but also convert vehicle users into buyers, turning mobility into a multi-channel sales funnel.
One App, All Access
From free-floating car-sharing to monthly EV subscriptions, the Free2move platform is designed for maximum flexibility. Customers can access a vehicle by the minute, day, week, or month, all through a single intuitive app. With more than 6 million customers globally, the Paris-headquartered company operates a fleet of 450,000 rental vehicles and manages over 500,000 parking spaces, offering convenience, sustainability, and affordability.
A Win for Urban Mobility
By reducing the need for private ownership and optimizing vehicle usage, Free2move also contributes to lower urban emissions and reduced congestion, aligning with broader smart city goals and climate-conscious transportation strategies.
With its innovative platform and youth-first focus, Free2move isn’t just changing how people drive—it’s revolutionizing how they live mobility
