In a strategic move to scale its backend technology operations, Magenta Mobility, a leading name in electric fleet logistics, has partnered with Bosch Mobility Platform and Solutions (MPS) to fortify its digital capabilities. The partnership will focus on critical areas such as cloud engineering, infrastructure management, vulnerability management, and digital operations—paving the way for Magenta’s next phase of high-growth, tech-enabled mobility.
With a robust fleet of over 2,700 electric vehicles operational across seven Indian cities, Magenta is aggressively charting its growth trajectory, aiming to scale to 10,000 EVs by 2026. The collaboration with Bosch is expected to play a pivotal role in strengthening the company’s backend infrastructure, ensuring that it remains secure, scalable, and resilient in the face of rapid expansion.
“Technology is at the heart of everything we do, and we’re delighted to have Bosch supporting our digital evolution. Their strength in cloud and infrastructure operations adds significant value to our technology roadmap as we scale,” said Mr. Maxson Lewis, Managing Director and CEO of Magenta Mobility. “This partnership reflects our commitment to building a resilient, secure, and future-ready digital ecosystem.”
Bosch’s contribution will enhance core operational areas, complementing Magenta’s proprietary platforms such as NorMinc—its in-house telematics system—and mobility optimization tools. While the core software and digital platforms continue to be developed internally, Bosch’s expertise will bolster system stability and efficiency, ensuring uninterrupted service to clients and drivers alike.
Mr. Pradeep Ramachandra, Chief Technology Officer at Bosch Mobility Platform and Solutions, commented on the collaboration: “We are looking forward to supporting Magenta’s scale-up journey with our deep technology expertise. This partnership not only helps Magenta build a stronger digital foundation but also contributes to our shared vision of enabling safe and sustainable mobility in India.”
This collaboration underscores Magenta Mobility’s commitment to a digital-first, partnership-driven strategy, aimed at building a futuristic logistics ecosystem powered by electric mobility and robust digital frameworks.
