TVS Motor Company has launched a groundbreaking campaign for its flagship TVS Jupiter 110 scooter, titled “India’s Most Awarded Scooter of 2025.” The campaign features India’s first-ever fully AI-generated television commercial for a scooter brand, debuting on the high-profile platform of the Indian Premier League (IPL) 2025. “By launching our first all AI TVS Jupiter commercial during the IPL 2025, we proudly highlight our forward-thinking approach, celebrating the milestones we have achieved with millions of customers across India. This marks a bold brand leap, a progressive move that reaffirms the legacy of TVS Jupiter in the Indian scooter segment. The TVS Jupiter 110 represents the spirit of a new India, driven by technology, innovation, and progress. Embracing AI-powered storytelling is a reflection of that evolution. We are truly humbled by the overwhelming love and response, and proud that the new TVS Jupiter has emerged as the most awarded scooter in this new India.” said Mr. Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company.
The new ad campaign blends innovation, aspiration, and consumer trust—core values that have defined the TVS Jupiter’s journey. Using cutting-edge AI tools, the commercial creatively reimagines characters from the scooter’s original newspaper ad, bringing them to life to celebrate the Jupiter’s numerous accolades and loyal customer base.
This futuristic and visually engaging narrative not only reflects TVS Motor’s commitment to innovation but also reinforces the TVS Jupiter 110’s position as India’s most awarded scooter. The campaign is a bold step forward in automotive marketing and a testament to the growing role of AI in advertising.
