MG Motors India, a subsidiary of China’s SAIC Motor and now operating under a joint venture with JSW Group, has rapidly emerged as a formidable player in India’s electric vehicle (EV) market. According to the latest data from the Vahan Dashboard and JMK Research, MG’s EV sales have quadrupled from FY2023 to FY2025, underscoring the brand’s accelerated shift toward electric mobility and growing consumer acceptance.
The meteoric rise in sales has been largely fueled by the runaway success of the MG Windsor EV, launched in September 2024. With its strategic pricing, practical range, and smart features, the Windsor now accounts for 47% of MG’s total EV sales and approximately 30% of the company’s overall ICE+EV sales portfolio.
MG’s Multi-Segment Strategy Powers Growth
Since debuting its first electric vehicle in 2020, MG has built a diverse portfolio that now caters to both city commuters and premium SUV buyers. The company’s EV lineup, which includes the affordable Comet EV, the premium ZS EV, and the best-selling Windsor, reflects a deliberate push to cover a wide spectrum of Indian car buyers.
This strategy has resulted in total EV sales of 26,552 units between October 2024 and April 2025, a sharp jump from the 8,484 units sold in the April–September 2024 period.
Price-to-Range Champion: The Windsor EV
The Windsor EV stands out in the competitive mid-range market with its 38 kWh battery offering a range of 332 km, and a starting price of INR 9.99 lakh (excluding battery cost). Its latest upgrade, the Windsor Pro, pushes the range to 449 km with a 52.9 kWh battery, catering to consumers looking for longer commutes without range anxiety.
MG’s value proposition is further bolstered by high-end features like Level 2 ADAS, a 360-degree camera, i-SMART connected tech, and a panoramic sunroof—amenities rarely offered at this price point by competitors such as Tata and Mahindra.
Battery-as-a-Service: A Game-Changer
Another innovation driving MG’s popularity is the Battery-as-a-Service (BaaS) model. Initially launched with the Windsor, this program allows buyers to forgo the high upfront battery cost and instead pay per kilometer of usage. The Windsor’s BaaS plan includes a battery rental of INR 3.5/km, making EV ownership more accessible.
The program has since expanded to the Comet EV (INR 2.5/km) and the ZS EV (INR 4.5/km), proving especially attractive to corporate fleet operators looking for lower capital investment and flexible operating costs.
Customer-Centric Ownership Benefits
MG has sweetened the deal further by offering a lifetime battery warranty for first owners, a 60% assured buyback value after 3 years or 45,000 km, and one-year free access to over 9,000 public charging stations via the MG eHUB app.
Future Outlook: MG4 and Beyond
Looking ahead, MG plans to deepen its EV portfolio with the introduction of the MG4 EV, aimed at the compact electric hatchback segment—another untapped opportunity in the Indian market.
With EVs currently comprising only 2% of India’s total passenger car sales, MG Motors sees substantial room for expansion. Its approach—combining affordable pricing, premium features, and flexible ownership models—positions the brand as a key driver in India’s EV revolution.
