India’s electric two-wheeler market experienced a slight decline in April 2025 compared to March 2025, with sales totaling 11,485 units. Although this number reflects a small drop from earlier expectations, it still indicates market stability in the face of changing conditions such as rising fuel prices, better EV availability, and recent geopolitical tensions. One of the factors contributing to the decline is the ongoing war between Pakistan and India, which has impacted consumer sentiment and disrupted certain supply chains across industries, including the electric vehicle sector.
In this environment, Ather Energy emerged as the top performer, selling 3,978 units and capturing a market share of 34.64%. The company’s focus on quality, customer satisfaction, and consistent delivery has helped maintain its leadership in a slightly cooling market. Ather Energy also recently launched its Initial Public Offering (IPO), which gained attention in the investor community. However, after listing, the share price has been falling. Market experts believe that the IPO could still help boost Ather’s future sales by improving brand visibility and investor confidence, potentially attracting more customers in the coming months.
PUR Energy took the second spot in the market, selling 1,449 units and holding a 12.62% share. TVS Motor followed with 963 units, capturing 8.38% of the market. Together, these top three companies accounted for 6,390 units, contributing 55.64% of the total electric two-wheeler sales in April.
Other companies also played a role in shaping the market’s overall performance. Greaves Electric Mobility sold 689 units, continuing its mission to provide accessible and affordable electric vehicles. E-SPRINTO Green, Wardwizard Innovations & Mobility, and BGauss Auto maintained steady, smaller contributions to the market. These companies are helping to ensure that electric mobility options are reaching a wider audience in different regions of the country.
Smaller players such as LECTRIX EV, Simple Energy, Okinawa Autotech, OKAYA EV, and KLB Komaki are trying to increase their market presence by offering new models with competitive prices and advanced features. Their customer-focused approach is helping build consumer trust and expand the choices available in the EV segment. The presence of so many brands also highlights the growing competition, which is ultimately beneficial for consumers.
At the same time, global trade developments are presenting new challenges. The recent tariff measures imposed by the United States on certain imports from India may impact the cost of electric vehicle components, particularly electronics and battery-related materials. Although much of India’s electric two-wheeler manufacturing is localized, any increase in raw material or component costs could pressure manufacturers to either raise prices or absorb losses, both of which could affect market momentum.
Despite these issues, the outlook for the Indian electric two-wheeler market remains optimistic. Ongoing government incentives, growing awareness of environmental issues, and improvements in battery technology are expected to support long-term growth. While April’s numbers show a cautious consumer approach and short-term challenges, they also point to a resilient market with strong foundations for future expansion as India moves steadily toward clean and sustainable mobility solutions.
