TVS Motor and PETRONAS Strengthen Partnership to Boost Indian Motorsport with Extended Title Sponsorship

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A file photo of TVS Motor Company's logo

TVS Motor Company (TVSM), a leading global player in the two and three-wheeler segment, has strengthened its partnership with PETRONAS Lubricants International (PLI) to further enhance the Indian motorsport scene. As part of this expanded collaboration, PLI will continue as the title sponsor of TVS Racing—the country’s first factory racing team—for the next three years.

This will support TVS Racing’s participation in prominent events such as the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC). The partnership reinforces both companies’ commitment to advancing motorsports in India and solidifies PLI’s position in the high-performance lubricants market.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.” 

PETRONAS has served as the title sponsor for TVS Racing during the 2022-2023 season, supporting the team’s remarkable four-decade legacy in Indian motorsports. Under the continued partnership, PLI will also remain the official supplier of after-market oils to TVSM’s vast dealership network. The PETRONAS TVS TRU4 product range, offering premium semi and full synthetic lubricants, will enhance the performance and durability of TVS motorcycles. This collaboration strengthens PLI’s presence in India’s two-wheeler market and aligns with TVS Racing’s dedication to innovation and excellence in motorsports.

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