In a landmark transformation, Lohia Auto, a pioneer in India’s electric vehicle (EV) sector, has rebranded itself as Zuperia Auto Private Limited (ZAPL), marking a strategic shift in the company’s vision. Under this new entity, ZAPL has launched ‘Youdha’, a mass-market EV brand set to redefine affordable electric mobility while continuing to operate under the legacy Lohia brand.
This transition represents a move from premium positioning to a broader, more accessible EV segment, targeting mobility entrepreneurs, fleet operators, and independent drivers across India.
A Legacy of Innovation, A Future of Empowerment
For over 16 years, Lohia Auto has been a key player in India’s EV market, with a manufacturing capacity of 100,000+ vehicles per year and a network of 120+ dealerships. The company has been instrumental in shaping affordable, sustainable, and efficient electric mobility solutions, catering to both businesses and individual drivers.
‘Youdha’: More Than a Vehicle, A Movement
Mr. Ayush Lohia, Director of Zuperia Auto Pvt. Ltd., highlighted the company’s bold vision:
“Lohia has always been about innovation and empowerment. With Youdha, we are scaling this mission to reach a wider audience. Our vision is not just to sell EVs but to build a brand that embodies ambition, dignity, and success. Youdha is more than just a vehicle—it is a trusted partner for those striving for a better tomorrow.”
Unlike traditional EV brands, Youdha is positioned as a symbol of empowerment and progress, going beyond efficiency to establish an emotional connection with its users.
A Name & Logo Rooted in Strength and Sustainability
The name ‘Youdha’, inspired by the Sanskrit word “Yodha” (warrior), represents resilience, determination, and strength—qualities mirrored in India’s hardworking EV drivers.
The Youdha logo is designed as a powerful emblem of empowerment, featuring:
– A warrior’s shield – Symbolizing protection and determination
– A bold ‘Y’ at the center – Representing a strong brand identity
– An electric charging socket outline – Reinforcing sustainability and innovation
– A three-wheeler silhouette – Reflecting the brand’s core product and deep industry roots
Redefining India’s EV Landscape
The launch of Youdha comes at a crucial moment as India’s EV ecosystem experiences rapid expansion, driven by:
– Government incentives supporting electric mobility
– Increasing consumer awareness of sustainability
– A growing demand for affordable EV solutions
By integrating brand storytelling and real-life user experiences, Youdha aims to make EV ownership aspirational rather than just functional.
“This transition is not just a name change but a repositioning of our brand philosophy,” Mr. Lohia added. “Youdha is a movement that champions financial success, environmental sustainability, and self-reliance.”
A Vision for the Future
With a strong branding strategy, deep market penetration, and emotive messaging, Youdha is set to establish itself as a game-changer in India’s electric three-wheeler segment. The brand seeks to empower real-life warriors, offering not just vehicles but a pathway to success and self-sufficiency.
As India accelerates towards an electric future, Zuperia Auto’s Youdha promises to be at the forefront of this transformation, making sustainable mobility more accessible, aspirational, and impactful.
