General Motors (GM) is deepening its integration of artificial intelligence into vehicle technology and manufacturing through an expanded collaboration with NVIDIA. The automaker announced today that it will leverage NVIDIA’s AI simulation and accelerated computing to enhance vehicle capabilities, optimize manufacturing, and revolutionize customer experiences.
GM has already been investing in NVIDIA GPU platforms for AI model training. Now, the partnership is extending to automotive plant operations, utilizing the NVIDIA Omniverse™ platform to create digital twins of assembly lines. This will enable virtual testing and production simulations, reducing downtime and improving efficiency. GM will also incorporate NVIDIA DRIVE AGX for future advanced driver-assistance systems (ADAS) and in-cabin safety features.
“Incorporating AI across our design, engineering, and manufacturing processes allows us to build smarter, more connected vehicles,” GM stated in its announcement. “By integrating digital twins, simulation, and robotics, we continue to optimize our production and accelerate innovation.”
AI-Driven Vehicle Evolution
With increasing consumer demand for advanced in-car technology, GM is reimagining its electrical architecture. The company is developing a unified software platform across its vehicle lineup, from the Chevrolet Equinox to the GMC Sierra EV, allowing for over-the-air (OTA) updates and enhanced functionalities.
The automaker’s Super Cruise system, a hands-free driver-assistance feature introduced in 2017, is expanding as well. By the end of 2025, Super Cruise will be available on 750,000 miles of compatible North American roads, incorporating improvements like hands-free trailering and automatic lane changes.
Towards Autonomous Mobility
Looking ahead, GM plans to introduce personal autonomous vehicles (PAVs) capable of driving without human input. As the company advances towards higher levels of autonomy, a sophisticated electrical framework with high-performance computing will be crucial.
“Our collaboration with NVIDIA adds agility to our already advanced vehicle design and manufacturing processes,” GM emphasized. “By merging AI-driven physical and industrial applications, we are unlocking new frontiers in the automotive industry.”
With this AI-powered transformation, GM aims to lead the way in delivering a new era of smart, connected, and high-quality vehicles—both electric and gas-powered.
