Tata Motors, India’s leading automotive manufacturer, has announced its association with Bollywood star Vicky Kaushal as the face of its Passenger and Electric Vehicle range. Known for his versatility and unconventional choices, Vicky’s journey aligns with Tata Motors’ ethos of innovation, excellence, and progress.
The collaboration kicks off with the launch of the ‘Take the Curvv’ campaign this IPL season, featuring the all-new Tata Curvv. The campaign symbolizes boldness, self-belief, and embracing life’s twists and turns—a message that resonates with both Tata Motors’ design philosophy and Vicky’s own career path.
Commenting on the partnership, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption.”
He further highlighted that Tata Motors’ commitment to the ‘Make in India’ initiative mirrors Vicky’s pride in representing Indian cinema globally.
Expressing his excitement, Vicky Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors—a homegrown brand that has redefined how India travels. The ‘Take the Curvv’ campaign embodies the spirit of breaking barriers and taking the road less traveled. I look forward to collaborating on groundbreaking projects with Tata Motors and sharing our story with the world.”
With this association, Tata Motors strengthens its position as a leader in India’s automotive revolution, reinforcing its mission to transform mobility with cutting-edge design, performance, and sustainability.
