Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), a leader in the Indian electrical and automation sector, made a powerful debut at ELECRAMA 2025 under its new brand identity. The company introduced an advanced range of products and solutions designed for industries, infrastructure, retail, homes, and agriculture. Aligning with the Government’s vision for a Viksit Bharat, Lauritz Knudsen outlined plans to enhance its manufacturing and R&D capabilities in India while continuing to develop meaningful solutions for diverse applications.
Showcasing Innovation for India’s Growth
In its commitment to driving India’s growth and innovation, Lauritz Knudsen presented an array of ground-breaking solutions at ELECRAMA 2025 aimed at strengthening the country’s energy sector. The company’s focus on digitalization and energy efficiency reflects its ambition to contribute to India’s transformation into a global economic powerhouse.
Key Product Launches
Lauritz Knudsen introduced several innovative products at ELECRAMA 2025, including:
- Omega UZ ACB – An advanced Air Circuit Breaker featuring superior switching and protection functionalities, integrated with Ethernet I/P, Bluetooth, and NFC for seamless integration into SmartComm, the company’s digital architecture platform.
- Dsine DZ MCCB – A new range of Molded Case Circuit Breakers designed for renewable energy needs, optimized system coordination, and best-in-class short circuit breaking capacities, equipped with modular digital trip units for enhanced digital integration.
- Industrial Automation Solutions – Including variable frequency motor drives, PLCs, and HMIs integrated with SmartComm, designed to enhance discrete process automation and efficiency.
- enConnect Home Automation Solutions – A cutting-edge range of wireless Wi-Fi switches, lighting, and curtain control solutions powered by the cloud-based “enConnect” IoT platform for a seamless connected home experience.
- Numerical Protection Relays – Offering comprehensive protection, control, and communication functionalities for LV and MV applications with a draw-out design for enhanced safety.
- Full EV Ecosystem – Comprising EV chargers, a SmartComm Charge Management System (CMS), and cloud-based customer apps to support the transition to electric mobility.
- Farm Automation Solutions – A smart irrigation management system designed to improve agricultural yields and water conservation through digitalization and automation.
Leadership Insights
Deepak Sharma, Zone President, Greater India, and MD & CEO of Schneider Electric India, emphasized the company’s commitment to innovation, stating, “As India works towards becoming a global economic powerhouse, the role of its electrical and digital infrastructure cannot be overstated. With a strategic investment plan, we are prioritizing innovation and R&D excellence in India, with a specific focus on enhancing manufacturing capabilities and expanding our workforce. This investment is part of our commitment to strengthening our ability to cater to the country’s diverse customer needs and contributing to the growth of the ‘Make in India’ movement.”
Naresh Kumar, COO of Lauritz Knudsen, echoed this sentiment, adding, “India’s ambition to become a USD 7 trillion economy by 2030 highlights the critical importance of dependable, efficient, and sustainable electrical infrastructure. At ELECRAMA 2025, we are excited to showcase innovations that meet the current and future needs of the market. Our focus on inclusive growth is evident in our extensive product offerings, catering to a diverse range of customers—from small retailers and farmers to large industries and large-scale infrastructure projects serving deep India.”
Strengthening Pan-India Presence
Lauritz Knudsen boasts a strong presence across India, with manufacturing facilities nationwide and a network of 33+ offices spanning 500+ cities, ensuring efficient service delivery across diverse geographical locations.
With a sharp focus on digitalization, sustainability, and customer-centric solutions, Lauritz Knudsen is poised to play a pivotal role in shaping the future of India’s electrical and automation sector.
