In a significant move to dispel myths and build trust around electromobility, the Volkswagen Group has announced its first-ever cross-brand communication campaign. The initiative aims to provide clear, fact-based information to counter common misconceptions, making the transition to electric vehicles (EVs) more accessible and appealing to customers worldwide.
A key highlight of the campaign is a special 12-page edition of the Volkswagen Magazine, circulated in November with a print run of 1.2 million copies. Distributed through weekly newspapers, industry magazines, and car dealerships, the publication directly addresses customer concerns with factual arguments. Additionally, the Volkswagen Group has launched a series of “Battery ABC” miniclips, produced by Volkswagen Group Technology and PowerCo SE, to share essential knowledge across its social media platforms.
The hub offers a wealth of resources, including stories, interviews, and expert insights on key topics such as battery technology, charging infrastructure, maintenance, and sustainability.
Beyond digital outreach, the Volkswagen Group plans to provide hands-on experiences for potential EV customers. Test drive programs, special leasing offers, attractive entry-level pricing, and enhanced dealer training are part of the strategy to break down barriers to purchase.
With 24 innovative e-vehicle models already available across its Audi, Cupra, Porsche, Škoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles brands, the Volkswagen Group is the European market leader in electric mobility. This lineup is set to expand further in 2025, promising even greater diversity and choice for customers.
Sebastian Rudolph, Head of Global Group Communications, emphasized the campaign’s importance, stating, “It is crucial to clarify both the advantages and prejudices of electromobility. With our cross-brand initiative, we want to make an informative contribution to this technological shift.”
Marco Schubert, a member of the Volkswagen Group Extended Executive Committee, expressed optimism about customer adoption, saying, “Consistent cost work and targeted model portfolio expansion will help us reach broader customer groups, particularly in entry-level segments.”
The campaign reinforces Volkswagen’s commitment to leading the electric mobility revolution by addressing customer concerns, enhancing accessibility, and offering real-life EV experiences.
