Hyundai Unveils INITIUM Concept, a Hydrogen-Powered SUV Embodying New ‘Art of Steel’ Design Language

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Hyundai Motor Reveals Bold and Efficient Hydrogen FCEV Concept Previewing New Design Language

Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at the ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang. The INITIUM, meaning “beginning” in Latin, reflects Hyundai’s pioneering role in hydrogen energy and signals its vision for a hydrogen-powered future.

The INITIUM concept offers a preview of a production-ready FCEV that Hyundai plans to reveal in early 2025. The vehicle marks the debut of Hyundai’s new “Art of Steel” design language, showcasing a robust yet elegant aesthetic inspired by HTWO, Hyundai Motor Group’s dedicated hydrogen business brand. This design approach emphasizes safety and durability, combining a solid structure with refined lines that suit both urban and outdoor environments.

“Our commitment to hydrogen is rooted in our belief in its potential as a clean, accessible, and fair energy source,” said Jaehoon Chang, Hyundai Motor’s President and CEO. “We envision a future where hydrogen is integral to daily life, accessible to everyone, and invite our customers to join us on this journey.”

Design and technology converge in the INITIUM, which incorporates a unique FCEV-specific lighting signature and aerodynamic 21-inch wheels, enhancing both style and fuel efficiency. With a projected range of over 650 kilometers per refuel, INITIUM targets performance and comfort, featuring an expanded interior for family use, reclining second-row seating, and a wide rear-door opening for easier access.

INITIUM also introduces a FCEV-specific route planner, addressing infrastructure concerns by guiding drivers to accessible hydrogen refueling stations, complete with real-time status updates. This SUV combines the latest in hydrogen fuel cell advancements with a high-output electric motor of up to 150 kW, delivering smooth acceleration in city driving and on highways.

The INITIUM concept will be showcased at the Los Angeles Auto Show and Auto Guangzhou in November, highlighting Hyundai’s commitment to hydrogen technology on the global stage.

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