Maruti Suzuki True Value, India’s leading pre-owned car brand, is set to unveil five new brand films under the #SirfTrueValuePe campaign. This latest initiative aims to further solidify True Value’s standing as the go-to destination for buying and selling pre-owned vehicles, focusing on reliability and customer-centric services.
Starring acclaimed actor Rajkummar Rao as the brand ambassador, the campaign emphasizes True Value’s commitment to providing a seamless experience for customers. Two of the new films will promote the platform’s Direct-Buy feature, showcasing the ease and benefits of selling a car through True Value, including prompt payment and straightforward RC transfer. The other three films will highlight the extensive services available to buyers, such as a comprehensive 376-point quality check, three complimentary services, verified car history, and a warranty of up to one year.
Mr. Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, commented, “The #SirfTrueValuePe campaign marks a significant evolution in our service model, transforming True Value into the preferred choice for both buying and selling pre-owned cars. Our remarkable growth of 13.1% in pre-owned vehicle sales and 16.4% in direct-buying volumes since April 2024 reflects our robust market presence with over 55 lakh satisfied customers. The new brand films not only enhance the trust we’ve built but also underscore our commitment to providing a transparent and exceptional customer experience.”
The commercials, titled ‘Gaadi Bikti Hai #SirfTrueValuePe,’ feature Rajkummar Rao advising customers on the advantages of selling their cars at True Value, while the ‘Gaadi Milti Hai #SirfTrueValuePe’ films spotlight the unmatched buying experience, ensuring customers are informed of the extensive quality checks and services.
This comprehensive campaign will be rolled out across various platforms, including television, OTT channels, and digital media, ensuring it reaches a diverse audience.
Maruti Suzuki True Value combines cutting-edge technology with industry expertise to offer a transparent and seamless experience for both sellers and buyers. The platform features advanced services such as free home evaluations, an AI-powered pricing engine, secure RC transfers, and dedicated Relationship Officers to assist customers throughout their journey.
With the new campaign, Maruti Suzuki True Value aims to provide peace of mind and quality assurance, continuing its mission to redefine the pre-owned car market in India.
