Tata Motors, India’s largest commercial vehicle manufacturer, has announced a significant partnership with Jamshedpur FC, one of the top football clubs in the Indian Super League (ISL), as the official automobile partner for the next three ISL seasons. This collaboration will see Jamshedpur FC promote Tata Motors’ Intra range of pick-up trucks, renowned for their superior load capacity and enhanced drivability, during the upcoming ISL editions.
Expressing his enthusiasm for the partnership, Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, stated, “Football is more than just a sport – it unites people. As Jamshedpur is the heartland of the Tata group, we are excited to partner with Jamshedpur FC, one of the strongest teams in the ISL. This association is a natural fit, with both Tata Motors and Jamshedpur FC embodying the spirit of ‘Har Din Jitaye’ or ‘Win Everyday’. Just as Jamshedpur FC strives for success on the field, the Tata Intra is designed to help our customers achieve daily business victories. With its promise of uninterrupted performance and higher profitability, the Intra mirrors the excellence and dedication of Jamshedpur FC.”
Mukul Choudhari, CEO of Jamshedpur FC, echoed the sentiment, adding, “We are thrilled to continue our partnership with Tata Motors for the next three ISL seasons. Tata Intra Trucks symbolize reliability and innovation, and it’s an honor to have them as part of our journey. Together, we look forward to growing both on and off the field, while engaging our passionate fan base.”
As part of the partnership, the Tata Intra logo will be prominently featured on the sleeves of Jamshedpur FC’s official match jerseys and on the team’s shorts. In addition, Tata Intra advertisements will be displayed on LED perimeter boards during all Jamshedpur FC home matches, further strengthening the brand’s visibility among football fans.
Jamshedpur FC, known for its professionalism, secured its first major trophy by winning the ISL League Winners’ Shield in the 2021-22 season. The club enjoys widespread support, with an average match attendance of 20,000 spectators. The team also stands out as the only Indian football club to own its stadium, the iconic JRD Tata Sports Complex, and maintains dedicated training facilities for both its senior and youth teams.
Tata Intra, popular for its premium tough design, has been a standout in its segment for delivering exceptional driving comfort, fuel efficiency, and superior customer experiences. The Intra range includes five variants – V10, V20 Bi-Fuel, V30, V50, and V70 – designed to cater to a wide variety of applications, making it a go-to choice for businesses looking for reliable, high-performing vehicles.
This partnership marks a new chapter in the ongoing collaboration between Tata Motors and Jamshedpur FC, celebrating shared values of excellence, reliability, and winning spirit.
