Kia India, a prominent player in the premium automotive market, has announced the launch of a new flexible ownership program called ‘Kia Subscribe.’ This initiative is set to expand Kia’s Leasing & Subscription services across 14 major cities in India, including Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata, and Jaipur.
The new ‘Kia Subscribe’ plan offers a short-term lease option with tenures ranging from 12 to 36 months, catering to salaried and self-employed individuals who seek flexibility in vehicle usage without long-term commitment. This follows the successful introduction of the ‘Kia Lease’ program three months ago, which provides long-term leasing options from 24 to 60 months for B2B clients, corporates, and MSMEs.
The minimum monthly lease rentals for various Kia models under the new plan are as follows:
- Sonet: INR 17,999
- Seltos: INR 23,999
- Carens: INR 24,999
- EV6: INR 1,29,000
Mr. Hardeep Singh Brar, Sr. Vice-President of Sales & Marketing at Kia India, stated, “The first phase of our flexible ownership program ‘Kia Lease’ has received an overwhelming response from customers. Designed to meet evolving needs, we aim to revolutionize the car ownership experience in India. With the leasing business expected to grow from 1% to 3% in the near future, we are committed to delivering the best ownership experience through ‘Kia Subscribe,’ ensuring hassle-free premium mobility solutions.”
Earlier this year, Kia India partnered with ORIX Auto Infrastructure Services Limited to launch the Kia Lease program, initially rolled out in key cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune. The program offers customers the convenience of acquiring vehicles without a down payment, alongside benefits such as maintenance coverage, insurance handling, and alleviation from resale concerns.
