In a strategic move to boost electric vehicle (EV) ownership, Greaves Finance Limited, a non-banking financial company (NBFC) and a wholly owned subsidiary of Greaves Cotton Ltd., has announced a partnership with Bengaluru-based startup River Mobility Private Ltd. This collaboration, centered around evfin, Greaves Finance’s 100% EV-focused lending platform, aims to provide customers with more accessible financing options for River’s stylish and multi-utility electric scooters.
Under the partnership, River Mobility customers across India will have access to evfin’s competitive financial products, including low-interest loans and lease options. The highlight of the offering is a loan starting at an attractive interest rate of 5.99%, designed to make River vehicles more affordable and accessible to a broader range of consumers.
P. B. Sunil Kumar, CEO of Greaves Finance Limited, expressed enthusiasm about the collaboration, stating, “It is a privilege to collaborate with River Mobility, a company that aligns with our vision of empowering consumers. River Mobility has demonstrated impressive growth and introduced high-quality products to the market. Through our partnership, we are committed to enhancing the accessibility of River’s products to a broader audience. Our tailored financing solutions will provide consumers with optimal value and competitive deals on their offerings.”
River Mobility also voiced confidence in the partnership’s potential to enhance customer satisfaction. A River spokesperson stated, “At River, we prioritize exceptional customer experience and satisfaction. Our partnership with evfin is a step in that direction. We believe this will benefit River customers by offering tailored financial solutions for future Indie purchases.”
Evfin’s state-of-the-art digital platform promises a seamless customer experience with loan approvals secured in under five minutes. This swift process is expected to eliminate potential barriers to EV ownership, ensuring a smooth and efficient purchase journey for customers.
Beyond financing, evfin introduces innovative upgrade and buyback programs tailored for River customers. These programs are designed to offer flexibility, allowing customers to easily transition to newer River models or take advantage of attractive buyback options, maximizing the value of their investment.
In addition to serving River customers, evfin’s diverse range of financing products—such as zip.fin, eco.fin, smart.fin, ride.fin, and protect.fin—are available across leading EV two-wheeler dealerships, including Ather Energy, Ampere, Vida from Hero Motocorp, OLA Electric, Bajaj Chetak, and TVS iQube, spanning 31 cities in India.
