Tata Motors, India’s leading automotive manufacturer, has officially launched the Curvv.ev, India’s first SUV Coupe, setting new benchmarks in design, technology, and sustainability. This innovative vehicle marks Tata Motors’ entry into the highly competitive mid-size SUV segment, promising to redefine the market with its unique blend of SUV robustness and Coupe elegance.
Key Highlights:
- Premium Design and Technology: The Curvv.ev introduces a premium differentiated design combined with cutting-edge technology, embodying the future of automotive excellence.
- Pricing: The Curvv.ev is available at ₹ 17.49 lakh for the 45kWh battery variant and ₹ 19.25 lakh for the 55kWh battery variant.
- Bookings and Deliveries: Bookings open from August 12, with deliveries starting from August 23.
- Driving Range: Certified long driving range of 585 km on a single charge for the 55kWh variant and 502 km for the 45kWh variant.
- New Accessories Line: Debut of Tata.ev originals, a new line of EV accessories.
- Multiple Powertrain Options: Showcasing the Curvv in 2 petrol engines and 1 diesel engine option.
- Innovative ICE Architecture: Launches ATLAS, an adaptive tech-forward lifestyle architecture for ICE vehicles.
- First GDi Engine: Debuts the Hyperion Gasoline Direct Injection engine, Tata’s first indigenously developed GDi engine.
- Best-in-Class Boot Space: Offers 500 L boot space in both ICE and EV versions.
A Milestone in EV and ICE Vehicles
Speaking at the launch, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., stated, “Today marks an important milestone in our SUV journey with our foray into the fast-growing mid SUV segment. We are very proud to launch our most innovative SUV yet with a new typology – India’s very first SUV Coupe. The Curvv.ev pushes the boundaries of design, safety, and technology, offering a compelling proposition for both EV and ICE vehicle enthusiasts.”
About Curvv.ev
The Curvv.ev is built on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev. Available in three distinct personas – Creative, Accomplished, and Empowered+, the Curvv.ev combines comfort, spacious interiors, safety, and advanced technology. It boasts an impressive real-world range of 400-425 km with its largest battery pack of 55kWh and offers fast charging capabilities, topping up 150 km range in just 15 minutes.
Design and Features
The Curvv.ev merges the toughness of an SUV with the elegance of a Coupe. It features a minimalist design with R18 alloy wheels, smart digital lighting, a panoramic sunroof, and best-in-segment boot space of 500 liters. The vehicle is available in an exciting color palette, including Virtual Sunrise, Pure Grey, Pristine White, Flame Red, and Empowered Oxide.
Technology and Safety
Powered by the Snapdragon Digital Chassis Platform by Qualcomm, the Curvv.ev includes a 31.24 cm cinematic touchscreen by HARMAN, a 26.03 cm digital cockpit, JBL sound system, and advanced safety features like Level II ADAS, 6 airbags, all-wheel disc brakes, and electronic parking brake with auto hold function.
