Bharat Petroleum Corporation Limited (BPCL) has unveiled a strategic alliance with Bounce Infinity aimed at boosting electric vehicle (EV) adoption nationwide by launching innovative “eDrive stores” at chosen BPCL retail outlets.
These new BPCL “eDrive stores” will serve as multi-brand hubs for retailing electric two-wheelers, strategically positioned within BPCL fuel stations. This initiative aims to enhance accessibility to EVs and raise awareness among potential customers, enabling direct purchases of electric scooters at BPCL locations for the first time. The collaboration, detailed in a joint media release, leverages BPCL’s extensive network to convert specific fuel stations into EV centers where consumers can purchase, experience, and test-ride Bounce Infinity’s electric scooters. The operations at these eDrive stores will be overseen either directly by Bounce Infinity or through BPCL’s network of dealers, guaranteeing a smooth experience for customers. Each outlet will also feature charging infrastructure to facilitate on-site vehicle charging.
Pardeep Goyal, Business Head, Retail at BPCL, emphasized, “At BPCL, we are continually enhancing our offerings to support the nation’s sustainability objectives. The collaboration with Bounce Infinity aims to strategically convert our fuel stations into adaptable energy centers that meet changing customer demands and advance environmental sustainability goals.”
Vivekananda Hallekare, CEO and Co-founder of Bounce Infinity, added, “This collaboration reinforces our commitment to sustainable mobility solutions. Bounce Infinity will leverage BPCL’s expansive retail footprint to provide consumers convenient access to our innovative range of electric two-wheelers. The adaptable operational approach of eDrive stores guarantees uniform compliance with rigorous quality standards and operational efficiency at every site.”
By targeting the large base of petrol two-wheeler owners visiting BPCL stations for refueling, this partnership aims to facilitate a seamless transition to electric vehicles. This marks a substantial growth for BPCL within India’s burgeoning EV sector, bolstering visibility and customer interaction by strategically locating eDrive stores across its extensive retail network. This initiative underscores BPCL’s commitment to advancing sustainable mobility solutions nationwide.
