Ford is set to open its fifth Bronco Off-Roadeo adventure driving school in Tennessee, providing Bronco and Bronco Sport owners and enthusiasts with expert instruction on off-road driving. This new location joins existing sites in Las Vegas, Texas, Moab, and New Hampshire, ensuring that 80% of Bronco and Bronco Sport owners will be within 500 miles of an Off-Roadeo experience.
The Bronco Off-Roadeo in Tennessee features exciting and challenging trails, custom-designed Bronco basecamp facilities, and a team of expert Trail Guides. New Bronco and Bronco Sport owners receive complimentary access to an all-day hands-on education and guided course, while non-owners can purchase a four-hour guided off-road quest as part of the Half-Day Adventure. Participants of all skill levels are welcome, and a Bronco or Bronco Sport is provided for use during the experience.
“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home,” said Bronco Off-Roadeo Manager Kelsey Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks, and New Hampshire mountains.”
Located less than an hour south of Knoxville, Bronco Off-Roadeo Tennessee is situated on over 1,000 acres of hilly, forested terrain near the Great Smoky Mountains and Blue Ridge Parkway. This new site offers Bronco off-road education in a unique setting that has been family-owned for over 80 years.
“Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience,” Gerken added. “We want to make sure as many Bronco owners as possible have the opportunity to attend, and our new Smoky Mountains location delivers another convenient location with a unique Tennessee feel and experience.”
Bronco customers can register starting today for the Bronco and Bronco Sport experiences, which kick off on October 4. Registrations for the Bronco Half-Day Adventure will open for non-Bronco owners in July. Interested individuals can sign up to be notified when the registration site becomes available.
Construction at Bronco Off-Roadeo Tennessee is already underway, with crews developing new trails to showcase the off-road capabilities of the Bronco and Bronco Sport. The site will also feature a central pavilion for classroom instruction and group gatherings.
Ford is extending the eligibility for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location, with deadlines varying based on the model year:
- MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor owners have until December 31, 2024.
- MY2023 Bronco, Bronco Sport, and Bronco Raptor owners have until June 30, 2025.
- MY2024 Bronco, Bronco Sport, and Bronco Raptor owners have until mid-December 2025.
