Magenta Mobility, an integrated electric mobility solutions provider, has reinforced its collaboration with Tata Motors, India’s largest commercial vehicle manufacturer, by deploying more than 100 units of the Tata Ace EV. This deployment includes over 60 units of the Ace EV and over 40 units of the recently launched Ace EV 1000, marking a significant advancement in the MoU signed between the two companies in October 2023, which aims to deliver 500 units of the revolutionary Tata Ace EV.
Mr. Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about the strengthened partnership, stating, “We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious ‘Ab Ki Baar Dus Hazaar’ program, aimed at deploying 10,000 electric vehicles by September 2025. By synergizing Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”
Mr. Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, also commented on the announcement, stating, “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener and more environmentally conscious future for India.”
The Tata Ace EV is powered by the EVOGEN powertrain, providing an exceptional driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It ensures safe, all-weather operations with an advanced battery cooling system and regenerative braking system to boost the driving range. The vehicle supports both regular and fast charging capabilities for high uptime and is equipped with a 27kW (36hp) motor delivering 130Nm of peak torque. This ensures best-in-class pickup and grade-ability, facilitating easy ascents even in fully loaded conditions. The robust performance and near-100% uptime of the vehicle have garnered an overwhelmingly positive response from customers.
Backed by esteemed investors such as HPCL, bp, Morgan Stanley, JITO Angel Network, and renowned Indian American philanthropist Dr. Kiran Patel, Magenta Mobility is at the forefront of the electric mobility revolution. The company leads initiatives promoting sustainability and innovation in India’s transportation landscape. The extended partnership with Tata Motors and the deployment of 100 Tata Ace EVs reaffirm Magenta’s commitment to decarbonising logistics and spearheading the future of sustainable transportation in India.
