Maruti Suzuki India Limited, a leading automotive manufacturer, celebrated a significant milestone today with the inauguration of its 3,000th ARENA sales outlet located in Ludhiana, Punjab.
Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, marked the occasion by highlighting the company’s commitment to enhancing customer experience. He praised the teams at Maruti Suzuki and their dealer partners for their dedication in achieving this milestone. With over 2,500 cities covered, the ARENA channel aims to provide a delightful buying experience for customers, having sold close to 12 lakh vehicles in FY 2023-24.
The ARENA channel underwent a transformation in 2017 to align with global standards, focusing on design, technology, and customer experience. ARENA sales outlets now offer a dynamic and digitally savvy environment, catering to the evolving needs of customers.
Popular models such as Wagon R, Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso are sold through the ARENA channel, with Wagon R being the highest selling model in the industry in FY 2023-24.
Maruti Suzuki’s sales strategy encompasses the NEXA, ARENA, and Commercial channels, providing customers with a wide range of options to enhance their buying experience. With a total of 3,880 sales touchpoints covering over 2,500 cities, Maruti Suzuki continues to prioritize customer satisfaction and create delight among its customers.
