Magenta Mobility, a provider of integrated electric mobility solutions, and Switch Mobility, the electric vehicle division of the Hinduja Group, have entered into a Memorandum of Understanding (MoU) for the procurement of 500 SWITCH IeV4 (Intelligent EV) over a span of two years.
The official handover of keys and vehicle flag-off was conducted by Maxson Lewis, CEO of Magenta Mobility, and Mahesh Babu, CEO of Switch Mobility, in the presence of numerous clients, as announced by the companies.
In this partnership, Magenta Mobility seeks to utilize Switch Mobility’s commercial electric vehicles to strengthen its intra-city operations for both last-mile and mid-mile deliveries throughout India. The partnership also seeks to integrate Switch Mobility’s EV technology with Magenta Mobility’s range of services encompassing logistics, charging, and technology, as per a media release.
Expressing his enthusiasm, Maxson Lewis stated, “Our partnership with Switch Mobility underscores our commitment to accelerating the decarbonization of logistics in India. This collaboration reflects our steadfast dedication to leading the transition towards safe, intelligent, and sustainable mobility solutions. With these eLCVs, we are poised to offer increased payload capacity to our clients. Combined with our existing fleet management, charging, and technology platforms, we present a compelling opportunity for the logistics sector to embrace electric vehicles. This marks just the beginning of our collaboration, and together, we aim to redefine the future of logistics in India.”
Mahesh Babu commented, “Amidst the transformative shift towards electric vehicles in the global urban mobility landscape, Switch Mobility takes pride in leading this historic evolution. Our SWITCH IeV4, India’s first eLCV in the 3.5-ton category, is built on cutting-edge 310V high-voltage architecture for enhanced performance. Offering superior payload, extended range, and maximized volumetric space, this vehicle presents a significantly improved total cost of ownership. This revolutionary product will accelerate progress towards a sustainable future. The strategic alliance with Magenta Mobility reinforces our commitment to a cleaner future. With Magenta Mobility’s innovative logistics approach, complemented by our vision, we are poised to drive significant change.”
