In a bold move to redefine the driving experience, Ford and Lincoln are ushering in a new era of vehicle digitalization with their innovative Ford and Lincoln Digital Experience. As the 2024 Lincoln Nautilus clinches the prestigious Wards 10 Best Interiors & UX award, the Digital Product team at Ford unveils a groundbreaking approach to in-vehicle technology and customization.
Digital experiences have become integral to our daily lives, seamlessly integrating into various aspects to enhance convenience and connectivity. Recognizing this shift, Ford and Lincoln have meticulously crafted their new Digital Experience to seamlessly blend with customers’ digital lifestyles.
At the heart of the Lincoln Digital Experience lies its stunning displays, including a panoramic 48-inch screen available for the first time on the 2024 Lincoln Nautilus. Meanwhile, Ford introduces the immersive Ford Digital Experience infotainment system on the 2025 Explorer, marking a significant leap forward in in-vehicle technology.
However, beyond the striking screens, the true innovation lies in the ability for drivers to personalize their vehicles akin to customizing their smartphones or tablets. With personalized profiles, drivers can program seating, steering wheel, and mirror positions, ensuring a tailored experience the moment they enter the vehicle. Additionally, favorite apps, contacts, and destinations are readily accessible, enhancing convenience and comfort.
Partnering with leading tech giants, Ford and Lincoln integrate Google Maps for real-time navigation and road conditions, Google Assistant as the default voice assistant, and Alexa Built-In for in-vehicle controls. Entertainment options abound with streaming music, audiobooks, and podcasts from Google Play, Spotify, Amazon Music, Audible, and iHeartRadio, as well as SiriusXM with 360L for a personalized listening experience.
Furthermore, parked vehicles transform into entertainment hubs with access to gaming apps, video streaming platforms like YouTube and Prime Video, and web browsing capabilities with the Vivaldi Browser.
This revolutionary digital experience is a testament to the exceptional talent at Ford and Lincoln, showcasing their commitment to innovation and customer-centric design. As Ford’s Digital Product team continues to push boundaries, the future promises even more exciting advancements in how people interact with their vehicles, marking just the beginning of a transformative journey.
