In a dazzling display of innovation and commitment to the evolving Chinese market, Nissan took center stage at Auto China 2024, revealing four cutting-edge new energy vehicle (NEV) concepts alongside a robust lineup of electrified models. Under the theme “A new Nissan for a new era in China,” the Japanese automaker showcased its latest strides in electrification, solidifying its position as a pioneer in sustainable mobility solutions.
Nissan President and Chief Executive Officer, Makoto Uchida, emphasized the brand’s dedication to tailoring strategies specifically for the Chinese market, as outlined in their new business plan, “The Arc.” With a focus on delivering diverse and competitive models, Nissan aims to revolutionize the mobility experience for customers across China.
Unveiled Models
The four NEV concept models, developed in collaboration with local partner Dong Feng, cater to a spectrum of consumer needs and preferences:
- Nissan Epoch Concept: An EV sedan designed for urban and suburban dwellers, boasting AI-enhanced Internet of Things capabilities and a virtual personal assistant for seamless communication.
- Nissan Epic Concept: An EV SUV tailored for adventurous city couples, featuring autonomous driving capabilities and the ability to function as a mobile power source for outdoor activities.
- Nissan Era Concept: A plug-in hybrid SUV geared towards young professionals, equipped with an interconnected entertainment system, zero-gravity seats, and advanced driving technologies.
- Nissan Evo Concept: A plug-in hybrid sedan ideal for family getaways, offering advanced driver support and safety features alongside an AI-enhanced virtual personal assistant.
Display Models
Additionally, Nissan showcased the Nissan Hyper Force concept and Nissan Hyper Punk concept, previously unveiled at the Japan Mobility Show, marking their debut in China. These concepts cater to enthusiasts and individuals seeking innovative, eco-conscious driving experiences.
China Strategy
Under the motto “In China, for China,” Nissan unveiled its new brand campaign, “Excitement by Ni,” reflecting its commitment to innovation and enriching people’s lives. Embracing the shift towards intelligent, electric-driven innovations, Nissan aims to lead in providing personalized mobility experiences for Chinese consumers.
Furthermore, Nissan announced partnerships with leading companies in intelligence, signaling its dedication to delivering exciting intelligence systems and AI-based services to customers in China and beyond.
With a focus on driving innovation and enriching lives, Nissan is accelerating its transformation towards intelligence and electrification, collaborating closely with local partners to shape the future of mobility in China.
The unveiling at Auto China 2024 marks a significant milestone in Nissan’s journey towards sustainable growth and underscores its unwavering commitment to shaping the future of mobility.
