Karma Automotive, marking its 10th anniversary in 2024, has unveiled its latest masterpiece, the Gyesera, a revolutionary battery-electric vehicle (BEV) that redefines the concept of luxury performance. With its striking aesthetics, unparalleled craftsmanship, and exhilarating driving dynamics, the Gyesera sets a new standard in the realm of exotic GT cars.
Michelle Christensen, Vice President of Global Design at Karma, praised the Gyesera for its blend of beauty, performance, and sophistication, stating, “It’s beautiful, has a lower nose for a dynamic, faster feel, and it provides the most visceral canyon carving experience. The Gyesera is the most badass GT on the road.”
The Gyesera’s debut follows the November 2023 world premiere of the Karma Kaveya Super Coupe, marking a pivotal moment in Karma’s strategic and branding evolution under the leadership of President Marques McCammon.
“The Gyesera, with its modern look, feel, and superior performance, is our bridge to the future; the embodiment of Karma’s revitalized corporate direction,” remarked McCammon. “It’s for a market segment that wants a beautiful exotic performance sedan with unique character… that’s pure EV.”
Setting itself apart in the ultra-luxury vehicle market, Karma prides itself on its distinctiveness, with the Gyesera showcasing a unique powertrain calibration, software-driven system, and unparalleled cornering capabilities.
“The Gyesera is distinctive because the powertrain calibration is different, the software that drives the system is different – especially 0-60 speeds – the cornering is different, and the chassis setup is different. The Gyesera is unlike any other vehicle,” McCammon emphasized.
As Karma Automotive charts a new course in the automotive landscape, the Gyesera epitomizes the brand’s commitment to innovation, luxury, and sustainability. With its groundbreaking design and unmatched performance, the Gyesera heralds a new era of electric luxury GT cars, redefining expectations and setting the stage for the future of automotive excellence.
