FIAT has unveiled an exclusive program, the 500e BETA Club, as part of the introduction of its all-electric city car, the Fiat 500e, in North America. This unique initiative rewards loyal FIAT customers and enthusiasts with the privilege of being among the first to receive their Fiat 500e battery-electric vehicle (BEV), while also facilitating valuable insights from previous-generation 500e owners.
Aamir Ahmed, head of FIAT brand, North America, expressed the brand’s commitment to its dedicated fan base, stating, “Creating the FIAT BETA program allows us to connect with our fans to generate a valuable dialogue, contribute to the brand’s customer-centric values, and ultimately build the bond that connects us all in the global FIAT community.”
The FIAT BETA Club is designed to reward enthusiasts with a unique program aimed at introducing the first Stellantis BEV in North America and encouraging valuable feedback from customers. Members of the BETA Club gain exclusive access to the brand, enabling them to share feedback, enjoy VIP access to FIAT events, and utilize a dedicated customer care chat channel. Additionally, their Fiat 500e vehicles feature unique design elements, including bespoke mirror caps and special badging exclusive to the FIAT BETA Club limited series.
With a range of nearly 150 miles, the 2024 Fiat 500e is tailored for urban environments, making it ideal for congested traffic, tight parking, and stop-and-go situations. FIAT BETA Club participants are located in areas where the 500e can thrive, including Los Angeles, Chicago, Austin, Seattle, Miami, and others.
The manufacturer’s suggested retail price for the 2024 Fiat 500e starts at $32,500, excluding a $1,595 destination charge. The vehicle is positioned to leverage government tax rebates in participating states. Additionally, each Fiat 500e comes equipped with a Level 2 charging wall unit or public charging credits through Free2move Charge, Stellantis’ comprehensive ecosystem for seamless charging and energy management to meet all electric-vehicle customer needs.
Delivery of vehicles to FIAT BETA Club members is slated to commence on April 1. Manufactured at the Mirafiori Assembly Plant in Turin, Italy, the Fiat 500e will be available in Stellantis North America showrooms starting in spring 2024.
