Maruti Suzuki’s FRONX SUV, available exclusively at NEXA showrooms, has achieved a significant milestone by becoming India’s fastest passenger vehicle to reach the 1 lakh sales mark within just 10 months since its launch*. Launched on April 24, 2023, and globally unveiled at the Auto Expo 2023, FRONX’s success is attributed to its ‘Shape of New’ philosophy, blending futuristic design, high ground clearance, advanced technology, and a commanding stance.
Catering to the evolving preferences of SUV enthusiasts, FRONX has emerged as a trendsetter in the market, offering a distinct personality and an engaging driving experience. Particularly popular among young customers, FRONX has garnered attention for its tech-loaded premium persona and the availability of multiple powertrain options.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, commented on the milestone, stating, “FRONX was strategically added to our portfolio to address the growing demand for another Compact SUV that blends distinctive design with a captivating driving experience. Achieving 1 lakh sales in just 10 months demonstrates the exceptional connection FRONX has found with our customers.”
He further highlighted that FRONX has played a crucial role in more than doubling Maruti Suzuki’s SUV segment share to 19.7% in CY2023 from 10.4% in 2022. Expressing gratitude to customers for their support, Mr. Srivastava expressed confidence that FRONX will continue to spread the joy of mobility.
Noteworthy statistics include automatic variants contributing to 24% of sales, indicating a growing preference for clutch-less transmission options. The 1.0L turbo Boosterjet engine also witnessed substantial demand from customers seeking a spirited driving experience. The introduction of the S-CNG option, providing fuel efficiency and eco-friendly features, has further expanded FRONX’s appeal, offering a best-in-class fuel efficiency of 28.51 km/kg**.
In line with the ‘Make in India’ initiative, Maruti Suzuki has initiated exports of the FRONX to Latin America, the Middle East, and South-East Asian markets. The company has exported over 9000 units of the FRONX to date.
Maruti Suzuki FRONX offers advanced next-gen powertrain and transmission options, including the all-new 1.0L K-Series Boosterjet petrol engine with Progressive Smart Hybrid technology. Customers can also enjoy a range of features such as a Head-Up Display with turn-by-turn navigation, 360 View Camera, wireless smartphone charger, and a 22.86 cm (9″) HD Smart Play Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity.
