Tata Passenger Electric Mobility, a subsidiary of Tata Motors and a trailblazer in India’s electric vehicle revolution, officially unveiled its exclusive TATA.ev stores in Gurugram today. These stores, situated in the prime auto hubs of Sector 14 & Sohna Road, will welcome the public starting January 7, 2024.
As the electric vehicle landscape in India continues to expand, the expectations of EV owners are evolving, seeking a seamless fusion of cutting-edge technology, sustainable ethos, and personalized services. Aligning with these evolving trends, TPEM introduces its new brand identity, TATA.ev, materializing into its inaugural physical sales and service experience. Departing from conventional 4-wheeler showrooms, the TATA.ev stores are crafted around sustainability, community engagement, and technological advancements. These showrooms epitomize the ethos of ‘Move with Meaning’ and aim to provide an immersive space for the EV community.
Shailesh Chandra, MD of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility, emphasized, “Drawing insights from over 100,000 Tata EV customers, we’ve discerned their desire for a distinct customer experience. They value the planet’s well-being, cost-efficiency in driving, and seek cutting-edge technology, echoing our brand’s core values of sustainability, community, and technology. These flagship showrooms embody this brand philosophy, intending to create a cohesive community space for gatherings, sustainability workshops, and customer-centric events. These spaces transcend mere EV retailing; they are envisioned as TATA.ev community centers in Gurugram.”
“Starting with these two showrooms today and planning several more in the next 12-18 months, our aim is to instigate positive change in the automotive industry, focusing on e-mobility,” added Chandra.
Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd., highlighted the reimagination of the in-store experience at TATA.ev stores. “Every facet of the in-store journey has been reconceptualized, blending digital, physical, and human elements to offer a memorable car-buying experience. Recognizing the distinct expectations of EV buyers, the in-store experience provides information, advice, and guidance in a friendly environment, utilizing technology while cherishing the human touch.”
These showrooms stand as a testament to TPEM’s commitment to sustainability. The design, construction, and daily operations prioritize sustainability, using recycled or recyclable materials, with many certified by global green certifiers. Moreover, locally sourced materials were heavily employed during construction, significantly reducing emissions from long-distance transportation.
The essence of community is deeply embedded in these showrooms, welcoming visitors not just to purchase a Tata EV but also to partake in shared experiences, fostering meaningful interactions beyond transactions. The space hosts events, serves Blue Tokai coffee, and encourages connections among EV enthusiasts.
Lastly, technology integration at these showrooms aims to enhance the visitor experience without overwhelming them. Screens provide testimonials from current owners, address EV-related concerns and myths, offer customization options, and extend personalized welcomes to families receiving their EV deliveries.
TPEM, holding a dominant 71% market share in the 4-wheeler EV segment, has continuously driven innovation and introduced advanced technologies. Recently surpassing the milestone of selling 100,000 Tata EVs, the company is committed to setting new standards in EVs with seamless connectivity, cutting-edge design, outstanding performance, and uncompromising safety. With a focus on community, sustainability, and technology, TPEM is reshaping the future of transportation.
