Hyundai Motor Company is spearheading Thailand’s electric vehicle (EV) revolution with the inauguration of the IONIQ Lab at True Digital Park in Bangkok. This establishment marks a pivotal moment for Hyundai and its acclaimed IONIQ 5, showcasing the firm’s resolute commitment to fostering a greener future through sustainable innovation in Thailand and worldwide.
The IONIQ Lab, emphasizing innovation and sustainability, will demonstrate Hyundai’s global expertise in vehicle electrification while fostering creativity and collaboration through its local branch, Hyundai Mobility Thailand. This space aims to amalgamate diverse global perspectives to offer insights into evolving trends and technologies.
Jae Gyou Chung, CEO of Hyundai Mobility Thailand Company, stated, “The launch of IONIQ Lab marks a thrilling chapter in the IONIQ brand’s journey post the successful introduction of IONIQ 5 in Thailand. We firmly believe in enabling everyone to contribute to a brighter future without compromise.”
He further added, “The IONIQ Lab is poised to be a hub for innovation and sustainability, harmonizing these critical elements to showcase the country’s dedication to shaping the future of mobility. Functioning as a ‘Pioneer Playground,’ this facility embodies freedom of mobility, connectivity, safety, and environmental conservation. It offers a dynamic space for exploring IONIQ’s intuitive technologies and products.”
The investment in Thailand’s IONIQ Lab underscores Hyundai’s commitment to the country’s strategic significance within Hyundai’s ASEAN strategy, aiming to provide exceptional services and products to pave the way for a sustainable future. This initiative is geared not only towards embracing electric vehicles but also delving into Hyundai’s identity, preparing to share compelling narratives at the IONIQ Lab, providing customers with a distinctive space to experience Hyundai Mobility’s electric vehicle technology.
Strategically located on the 1st floor of True Digital Park’s west building and in collaboration with the CP brand, this state-of-the-art facility epitomizes Hyundai’s dedication to pioneering innovation and sustainable practices.
Regarding the partnership with True Digital Park (TDPK), Mr. Chung mentioned, “We have chosen True Digital Park as our partner due to their technological leadership and eco-friendly practices that align seamlessly with Hyundai’s vision for the IONIQ brand, surpassing traditional boundaries of electric vehicle (EV) manufacturing.”
Hyundai’s relentless dedication to pushing the boundaries of EV technology is evident in every facet of the IONIQ 5. The launch of the IONIQ Lab represents another captivating chapter in the IONIQ 5’s journey, promising customers an exceptional experience. This model not only signifies a substantial leap in redefining the driving experience but also draws inspiration from the past, infusing futuristic designs. The interior and exterior vehicle design aim to redefine conventional norms, ensuring emotional efficiency and innovative appeal, prominently marked by IONIQ’s signature ‘Parametric Pixel’ lighting across the EV lineup.
Recently introduced in Thailand, the IONIQ 5 has revolutionized the EV mobility experience with its timeless originality, drawing inspiration from the first generation of Pony, evident in its origami-like shapes. Its spacious and comfortable interior boasts advanced convenience features.
The IONIQ 5 has received prestigious accolades such as the 2022 World Car of the Year, World Electric Vehicle of the Year, World Car Design of the Year, 2022 German Car of the Year, and 2022 UK Car of the Year, alongside awards from Good Design and IDEA, among others.
IONIQ Lab embodies the comprehensive design concept of IONIQ 5 and its innovative features, symbolizing a new era in automotive innovation that pushes boundaries and reshapes expectations. Hyundai’s N brand aims to set a new benchmark for high-performance EVs by merging emotional driving performance and cutting-edge technology.
Joonwoo Park, Vice President of N Brand Management Group, Hyundai Motor Company, emphasized, “N brand signifies Hyundai’s technological prowess, embodying its innovative spirit to drive forward with emotional driving performance. Inspired by motorsports, our performance vision is built on three pillars: Corner Rascal, Racetrack Capability, and Everyday Sportscar.”
He added, “With the arrival of the electric era, IONIQ 5 N sets a new benchmark for high-performance electric vehicles. At IONIQ Lab, we take pride in presenting Thailand with the latest technological advancements showcased by IONIQ 5 N for the first time. This model epitomizes N brand’s commitment to redefine driving pleasure with new technologies achievable in electric cars. It’s not just designed for racetracks but also elevates ordinary moments into exhilarating driving experiences, represented by our brand slogan, ‘Never just drive.'”
Hyundai extends an invitation to customers to explore the IONIQ 5’s avant-garde design and the industry-leading emotional driving technology of N brand performance at the IONIQ Lab, situated at True Digital Park. This exceptional vehicle has set a new standard for electric mobility, showcasing that exhilarating performance can seamlessly coexist with environmental consciousness.
