Hyundai Motor Company, Hyundai Mobility Japan, and lifestyle content company Culture Convenience Club (CCC) have signed a memorandum of understanding (MOU) to collaborate in developing sustainable lifestyle services tailored for the zero-emission vehicle (ZEV) era.
Hyundai Motor Company, in collaboration with Culture Convenience Club (CCC), aims to enhance its offerings of zero-emission vehicles and online sales in the Japanese market. Since its re-entry into the market in February 2022, Hyundai Motor has been focused on meeting the demands of Japanese customers for eco-friendly vehicles. Through their strategic partnership, Hyundai Motor and CCC seek to expand the new mobility lifestyle not only in Japan but also in global markets, aligning with the accelerated transition to electrification.
Hyundai Motor Company’s President and CEO, Mr. Chang, expressed the anticipation of creating fresh opportunities through their collaboration. He emphasized the significance of Culture Convenience Club (CCC) in analyzing customers’ preferences and designing innovative lifestyles. By combining CCC’s expertise in creating new lifestyles with Hyundai Motor’s zero-emission vehicle (ZEV) culture, they aim to establish a unique and distinguished brand image for Hyundai
Hyundai Motor and CCC are united by their brand concepts and missions that prioritize people-centric ideas. Recognizing the need for economic, social, and environmental sustainability in the new era, the two companies have joined forces to promote a ‘new lifestyle through zero-emission vehicles (ZEV)’ in Japan, with plans to expand the program globally. Through this collaboration, Hyundai Motor and CCC will work together to develop and promote tailored ZEV lifestyle proposals that align with their shared value of fostering a sustainable society.
Mr. Takahashi, President and COO of CCC, highlighted the company’s role in fostering diverse lifestyles in Japan as a lifestyle content provider. With the evolving global environment and shifting life values, the concept of sustainability has extended to the realm of car ownership. Aligning with Hyundai’s vision and values, this partnership aims to introduce a new zero-emission vehicle (ZEV) lifestyle to customers, promoting their well-being and driving social action for zero emissions on a global level. Together, Hyundai and CCC strive to create a positive impact and contribute to a more sustainable future.
