Mahindra and Mahindra has created a new structure – with a clear focus on the last mile transport solution and the first mile – personal SUV EVs. The company is focusing on its core of SUVs and may be rationalizing the hatchback and sedan EVs in the future.
As per an internal circular, the company has divided the EV business into two verticals. The first being – Last Mile Mobility and the second – EV Tech Centre. The last mile mobility division will be headed by Mahesh Babu, whereas the EV Tech Centre division will be headed by Pankaj Sonalkar and both these CXOs will report to Rajesh Jejurikar.
This is a significant shift for M&M from its core of diesel engine to petrol and electric vehicles.
The vertical of last mile mobility will address the first box of building efficiency, scale, for its three wheelers and quadricycles – Treo, Alpha and Atom. Now, the need is to leverage distribution channels, open b2b channels in domestic and export and ramp up manufacturing and manage cost. This division will also develop business opportunities for motors and battery packs. They will have their own sales and marketing organization, which will be carved out of a small commercial vehicle division with a specialised Last Mile Mobility dealers and committed sales and marketing organization.
The product and component development of last mile products will have a dedicated team to develop newer products, with breakthrough solutions, substantial upgradation, design, and interior quality and feature upgradation. The internal combustion engine derived electric SUVs are already under works with Product Development Head R Veluswamy overseeing the projects of E-KUV 100 – E-XUV 300.
