IN CONVERSATION WITH, MR. BRUNO GRIPPAY, VICE-PRESIDENT - PRODUCT PLANNING, DESIGN & EV BUSINESS, NISSAN MOTORS INDIA
WHAT ARE NISSAN’S OFFERINGS IN THE EV INDUSTRY?
Nissan has been at the forefront of the growth in the passenger Electric Vehicle segment and our model “LEAF” has been amongst the most successful electric vehicles in the world. Nissan LEAF is the world’s best-selling electric car. Launched in 2010, Nissan has sold over 320,000 LEAF vehicles globally, helping reduce carbon footprints around the globe. The LEAF is the icon of Nissan Intelligent Mobility, the company's vision for changing how cars are powered, driven and integrated into society. Apart from helping in Nissan’s emission free future vision, the LEAF is loaded with safety features like ProPILOT and e-Pedal. Nissan Note e-Power - the current best- selling car in Japan is yet another electric offering that we are proud of. It comes with technology from the LEAF, and a small, highly-efficient petrol motor that charges the battery.
WHAT SUPPORT IS THE GOVERNMENT PROVIDING FOR THE UPLIFTMENT OF THE EV SECTOR?
We appreciate the government’s efforts to create a robust infrastructure for a shift to EVs and Nissan stands thoroughly committed to contribute towards building this ecosystem.
WHAT CHALLENGES ARE ELECTRIC VEHICLE MANUFACTURERS FACING IN MANUFACTURING EVS IN INDIA?
While India has already embarked on the electrification revolution, there are a few hurdles to be crossed. Achieving optimum momentum demands concrete policies for setting up electric vehicle charging infrastructure across the country, ensuring availability of battery components, as well as consumer-friendly prices. We believe that large- scale manufacturing will combat costs, while robust infrastructure will ensure convenience. These two aspects will be the biggest drivers for EV growth in India.
WHAT ARE THE CUSTOMERS’ EXPECTATIONS FROM THE EV INDUSTRY?
The importance of electric cars and their subsequent promotion and growth is a global reality today. While the Indian government is pushing for electrification, the Indian customers too have become more aware and eco-conscious. Affordability and range are the two major expectations that consumers have from the EV industry. As per a study by Frost and Sullivan, a startling 40 percent of Indian car users want to pay lesser for an EV than a conventional petrol or diesel car. At the same time, they are also looking for a longer range from EVs. Encouraging or incentivizing long range EVs will also broaden the user base and adoption of EVs. Take the example where China is increasing subsidies for electric vehicles that can travel longer distances on a single charge.
ANYTHING ELSE YOU WOULD LIKE TO ADD FOR OUR READERS
We believe greater awareness about the environmental and economic benefits is paramount. We should look at early adopters like Europe. What we have learnt from Europe’s success with EVs is that it is important to make EVs more rewarding for the consumers. Incentives like lower taxes, discounted tolls, and free parking for EVs have played a major role in many countries.